viv
vivienne kay • senior product designer • 8+ years
Product designer born in Hong Kong, raised in New Zealand, based in Florida. Loves blueberry smoothies and running with rescue dogs.
Selected work
Nav • Growth design
Onboarding flows
A better first impression, with clear next steps and a reason to stay
Lead design for a multi-phase project including optimized sign-up flows, personalized setup guides, and a new cancellation flow that reduced voluntary churn by 17%.
Growth designContent strategyCollaboration
Nav • Growth design
Subscription strategy
Premium options worth sticking with
Collaborated across disciplines to define new pricing plans and a system for upgrading—spiking conversions and delivering our highest customer lifetime value (CLTV) on record.
Growth designDesign systemsDesign leadership
Nav • Core experience
Credit health
A reimagined experience made to give business owners a leg up
Rebooted the core credit experience with upgraded visuals, reorganized content, unmatched data points and AI-powered insights designed to get business owners ahead on the path to funding.
Core workflowsAI integrationsUX research
Shopify • Core
Product bundles
Crafting the future of fulfillment on-demand
Crafted flexible bundling workflows across Fulfillment, Core, and warehouse systems—so merchants could mix, match, and sell in bulk without losing track of inventory across locations.
Service designAPI integrationsDesign leadership
Shopify • Core
Inventory locations
Product logistics made manageable from your kitchen table
Defined the foundational workflows that let merchants stock, track, and fulfill products across locations—from pop-up stalls and storefronts to cross-continental warehouses.
Complex systemsUX researchSystems design
Let's chat!
While we're waiting to connect, here's some writing I've done on Medium about UX and design.
© Vivienne Kay 2025